As recruitment and marketing become more entwined, the focus on employer brand will dominate the recruitment teams time. 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent, but still receives only 8% of budget. Referral programs and diversity are still hot on the agenda and Sales and IT roles still dominate recruiters time. Candidate & client satisfaction surveys and quality of hire are key KPI’s to measure.

5 Key Trends That Recruiters Need to Know to Succeed in 2017